![]() theirs), you may need to create a similar post on your site. If they’re ranking highly with a comparison post (i.e. Branded keywords: If a competitor is increasing rankings for search terms that include your brand or product names, you’re going to want to know as soon as possible so you can check the SERPs and find out why.To get the most value out of your competitive rank tracking, you should focus on: While AuthorityLabs’ group and sync feature makes it easy to track all of your target keywords for both your own site and competitors, having too much data can sometimes be just as bad as not having enough. Which Keywords Should You Track for Competitor Sites? The first way to track SERP competitor rankings is to simply set them up like your tracking keywords for your own site: Track Rankings for Competitive Sites Individually Related: 15 Unique Things You Can Do with AuthorityLabs’ Rank Tracker 1. There are two primary ways to track competitor rankings with AuthorityLabs. It checks rankings for the keywords you’re tracking every day using a browser with no personalization so you’ll know exactly where your site’s pages and your competitors’ pages are ranking in organic search results. How to Monitor SERP Competitor Rankings with AuthorityLabsĪuthorityLabs is a rank tracking tool that lets you monitor both your own keyword rankings and those of your competitors on Google, Bing, and Yahoo. By monitoring the rankings for your own site and competitor sites, you’ll get a better sense of when ranking changes require action and when they’re just a symptom of an ever-changing SERP. But if you can see that your site and several of your competitors’ sites lost rankings overnight, you can feel much more confident that an algorithm update may be to blame. If you know your site lost some rankings, you might suspect an algorithm update. By identifying new competitors early, you can take action to better compete against new players in the SERPs. If you see rankings decline for several of your competitors at once, it’s a signal that you need to check the search results-you may have a new competitor to contend with. By tracking rankings within your vertical, you can start to get a sense of where Google is placing the most value. In others (like health), authority and credibility are key. For example, in some verticals (like news), content freshness is a more heavily weighted ranking factor. ![]() Tracking your competitors’ rankings also helps you: By using that data as a catalyst for investigation, you can identify the tactics and strategies your SERP competitors are using to compete with and/or outrank your site in organic search.Īnd that’s just one of the many benefits that competitive rank tracking provides. Did they improve their page load speeds?Ĭompetitive rankings alert you to SERP changes that are worth paying attention to.Did their number of backlinks increase?.If you’re monitoring their rankings as well as your own, you’ll see that jump and can investigate what changed: You can increase your learnings exponentially if you also watch how changes to competitive sites result in ranking fluctuations.įor example: say you notice that a competitor jumped in rankings for a key purchase-intent keyword. But being able to track how your site increases and decreases in rank based on the SEO changes you’re making is just one piece of the puzzle. One of the biggest keyword tracking benefits is that it helps you identify what works and what doesn’t. Why Should You Monitor Your SERP Competitor Rankings? Which keywords should you track for competitor sites?.How to monitor SERP competitor rankings with AuthorityLabs.Why should you monitor your SERP competitor rankings?.By monitoring your SERP competitor rankings alongside your own, you can 1) see where your competitors have an advantage over you for your most important keywords and 2) use that data to make your site more competitive in search. Keyword rankings, on the other hand, are available for anyone to monitor and offer rich, accurate data for measuring SEO performance. ![]() After all, your competitors are unlikely to give you access to their Google Analytics accounts to see their organic search traffic volumes, and while there are a few tools that provide traffic estimates, the data is just that-an estimate. Ranking data is one of the few metrics businesses can measure to monitor how they stack up against the competition in organic search.
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